AS A GOAL-ORIENTED STRATEGIC AND MARKET ORIENTATED thinker, Kerry conceives business aligned marketing strategies to create authentic communication initiatives. Her strength is in combining strong commercial acumen with marketing flair and a talent to juggle many activities with a constant eye on the end game.
Kerry brings businesses to life with powerful messaging and communications that are relevant to the audience, well positioned in the market and geared for results. She has vast experience in brining marketing concepts to life and leading integrated demand generation programmes – managing all activities including direct marketing, online marketing, social media, event management and so on.
She graduated from Plymouth Business School as Marketing Student of the Year and has since worked for 15 years in industry, recently taking a break realise an ambition to travel. Born in Brixham, a charming fishing town in Devon, she has worked and lived in Hampshire, Isle of Wight and London.
Thirty Second InterviewScariest moment in your career: Two weeks into a new job on a very bumpy flight (in a very small plane) from Southampton to Leeds trying desperately to not be sick on my Director sat next to me.
Favourite language: Body language speaks volumes about a person or a situation! Otherwise, the lovely and useful… Español being the second most natively spoken language and the first language for more nations than any other!
Best ever journey: Walking the Inca Trail to Machu Picchu! It was one of the hardest things I have ever done (40km at altitudes up to 4,200m) but it was worth every foot step - recounting such a fascinating history and delving into the lost world of the Incas… breathtakingly amazing.
Worst ever journey: A ‘five hour’ boat journey in Cambodia which took 12 hours, several mechanical interventions, no toilets or food – but the best way to witness real life alongside one of the country’s main life sources.
What would you do with a time machine: I would definitely go back in time… probably to the Swinging Sixties for the “cultural decade” and the start of an on-going social revolution – really interesting… and fun I would think!
What was your last read: Currently reading the first of the Millennium series with high hopes, but it has taken me a long time to get into it… on page 120 and just starting to get hooked. UPDATE: Hooked is an understatement, I read the trilogy in less than a week and was blown away!
If you could change: The UK media… they have far too much influence mostly with negative consequences.
Your favourite place: I think this would have to be in the mountains attached to a pair of skis with dramatic white mountain scenery surrounded by clear blue skies – you can’t beat it! Otherwise anywhere near the sea!
How do you relax: With a glass of wine and good company!
Professional History2010 |
Zest Marketing (Hampshire) |
2009 - 2010 |
Career Break
|
2005 - 2009 |
Equinix Inc - Formerly IXEurope, Acquired September 2007 (London)
|
2004 - 2008 |
Zest Marketing (Hampshire) |
2002 - 2004 |
Zest Marketing (Hampshire) |
1998 – 2002 |
Prosper Group Ltd (Devon) |
2010 |
Zest Marketing (Hampshire) |
2000 |
The Chartered Institute of Marketing |
Awarded Chartered Marketer Status |
