Zest has helped clients achieve higher levels of marketing performance and long-lasting impact. Learn how we have worked with clients through a small selection of success stories outlined below.
Click here to read more about our lead marketing consultant.
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Marketing for growth across life-stages | |
| Client: | FibreSpan Ltd | |
| Overview: | National provider of high-bandwidth private network services, established in 2001 the business has experienced considerable growth in a changing market. | |
| Solution: | Provided complete marketing support in the capacity a part-time in-house marketing manager, evolving the strategy, message, design and marketing campaigns as the market and business changed over the years. | |
| Results: | “Kerry is a highly professional and focused marketing consultant. During her time with FibreSpan she has delivered some great campaigns and initiatives always delivering measurable results.” | |
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Content is king, message is key! | |
| Client: | Alliants Ltd | |
| Overview: | Consulting firm specialising in enabling change programmes within leading online retailers. Recently launched, the firm struggled to articulate its offering across their main marketing channel – the website. | |
| Solution: | Interviewed key stakeholders to understand market motivators, the service offering and tease out differentiators. Translated this insight into engaging, compelling and customer orientated website content. | |
| Results: | “Kerry is a highly professional and focused marketing consultant. During her time with FibreSpan she has delivered some great campaigns and initiatives always delivering measurable results.” | |
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Campaigning in the community | |
| Client: | Hampshire Country Council | |
| Overview: | The government launched a consultation around the South East Plan which set out a vision for the region to 2026, outlining plans in response to challenges such as housing, economy, transport and environment. | |
| Solution: | In response, the County Council delivered a public information and consultation campaign to raise awareness of its potential impact on residents. Zest managed all aspects of planning and executing the campaign over three months, including messaging, copywriting, collateral, events, advertising and direct marketing. | |
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The making of an industry leader | |
| Client: | Equinix Inc | |
| Overview: | Equinix acquired IXEurope to become the world’s leading independent data centre company, the business had an on-going requirement to manage corporate marketing across Europe. | |
| Solution: | As a long-term business partner, Zest managed marketing at a strategic level with executional responsibility across an internal team of eight, as well as business lead for several regional strategic initiatives. | |
| Results: | “Kerry has been an invaluable member of the team. She has delivered consistent marketing plans, executed on the plans and delivered great results within budget. Thorough and professional.” | |
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Losing marketing virginity with success | |
| Client: | Commercial Grounds Care | |
| Overview: | Well established and successful grounds maintenance company turned to marketing to grow its business in existing and new markets. | |
| Solution: | With nothing but an existing logo, Zest introduced marketing to the firm with a visual identity, messaging, brochure, website, case studies, testimonials and seasonal newsletter, that far surpassed any other provider in the market. On the back of this, the business secured four new customers with its first direct marketing programme, with continued success. | |
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Breathing air into the sails of hospitality | |
| Client: | The Silicon Cup | |
| Overview: | Launched in 2000, the Silicon Cup is the largest sailing regatta for the IT industry. Managed by a committee with all funds going to good causes, the event had limited resources to ‘up its game’ to increase event participation. | |
| Solution: | Revitalised the event using the website and online marketing as a cost effective channel, with engaging messaging and simple but smart design. | |
| Results: | “Kerry has brought a strong marketing orientation to the event and a passion for driving high standards in messaging and visual impact. She has helped us to raise the platform and take this event to the next level.” | |
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Behind a brand evolution | |
| Client: | aap3 | |
| Overview: | Global IT solutions provider founded in 1998 as a recruitment firm called Preferred IT. Since, the business has diversified in terms of service, market and brand. Now consolidated into a single unified business under the name aap3. | |
| Solution: | With the exception of recent years, Zest has provided on-going marketing services across all elements of the business, including creative, messaging, communications and launch initiatives. | |
| Results: | “Kerry is a joy to work with. Her out of the box thinking and attention to detail is second to none. With constantly changing deadlines and priorities she keeps a cool head.” | |
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Putting brand into investor relations | |
| Client: | IXEurope | |
| Overview: | Europe’s leading data centre provider embarking upon a proactive investor relations programme leading to AIM flotation (2006) and acquisition (2007). | |
| Solution: | Supported the CFO in the creation of all investor orientated collateral throughout the IPO process as well as annual and interim reports, including copywriting, design, print and distribution. | |
| Results: | “Kerry's work at IXEurope has been consistently high quality and on time. Kerry is proactive, a great project manager and easily deals with problems with no fuss.” | |
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From concept to reality | |
| Client: | 81G | |
| Overview: | Successful and established provider of IT services to corporate and blue chip organisations, identified a strategic requirement to enter the SME market. | |
| Solution: | Selected by the CEO to create a new visual identity, marketing strategy and business proposition, then to develop all communication material and execute integrated demand generation initiatives. | |
| Results: | “Kerry is a bright and enthusiastic marketer who has the ability to bring refreshing ideas and manage change through any organisation. I enjoyed working alongside Kerry very much.” | |
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Employer branding for talent recruitment | |
| Client: | Portman Building Society | |
| Overview: | Bournemouth based building society faced head office recruitment challenges, due to the local workforce lacking the required skills and experience. | |
| Solution: | Working on behalf of the HR Director, led the creation of material (content and design) to support a nationwide talent relocation programme. | |
| From concept to reality | ||
| Client: | Prosper Group Ltd | |
| Overview: | The economic development agency for Devon and Cornwall required to lead or participate in consultation activities, in collaboration with and / or on behalf of strategic partners. Events played a key role in these consultation programmes. | |
| Solution: | Led a team that managed all aspects of a major monthly conference programme throughout the region. Events ranged from 150 to 500 delegates over 1-3 days on various issues with prominent speakers and key-influencer attendance. | |
| Results: | “How you managed to stay calm, rise to every challenge and maintain such high energy is incredible - if you could bottle the formula you could make a fortune.” | |