Advanced Resource Managers (ARM)
Highlight:
Marketing Strategy, Messaging Framework, Communication Plan, Content Generation, Website Management, Digital Marketing, Events.
Overview:
A mid-sized technology and engineering recruitment firm, under new leadership wanted to re-establish its market positioning as a platform for long-term growth in a highly competitive market.
Solution:
I worked collaboratively with the ARM management team to create and implement a marketing strategy, messaging framework and content-led communication plan, which culminated in the successful launch of a new AWARD WINNING website and a digital marketing programme that exceeded success criteria. Read more about the project here.
Outcome:
“Kerry conducted an inspiring and transformational piece of work to bring our brand alive, and give it real distinction. It was a smart approach; capturing the essence of the business with inclusive and collaborative workshops, and blending this with our vision and external research. This was the heartbeat for our new website, and all the associated marketing that followed. Great fun and very driven.”