Do you need to sharpen up your marketing with Zest?I am fanatical about what I do and meticulous about the way I do it. You will experience this when you work with me, feel the difference in your marketing and see the results in your campaigns.
I mostly work with organisations that want to establish a strong position as an expert brand in their market.
MARKETING MESSAGES A DAY
It is estimated that we are exposed to as many as 5,000 marketing messages per day and a significant percentage of those are ineffective, so how do you cut through the noise?
The Marketing Journey
Effective marketing doesn’t come out of nowhere. It starts and continues with your audience. Great things happen when your audience needs align with your business purpose and you have a crystal clear point of differentiation. If you nail this then the rest comes easy! As for the rest… define your messaging framework, map out a marketing journey and get to work telling your story in a way that will connect with your audience, at the right time and with the right outcome. Get in contact or scroll to find out more…
This captures the full extent of how we could work together. However, if you simply need ad hoc marketing support or someone to wordsmith a great piece of content, I can do that as well. This could be anything from websites to sales collateral, seminars to webinars, market reports to blogs, sales presentations to video content, case studies to infographics, email to snail mail and so much more.
In a nut shell, if it involves marketing and content I can help.
I will take you on a journey that will help you to think about your business and your market in a way that you have never done before. This stage is mostly about DISCOVERY where I get fully immersed in your business, a workshop will follow where we will get into the nitty gritty of the new you. I will then formulate a positioning strategy that takes us seamlessly to the messaging framework stage.
I will combine objective knowledge with marketing creativity to establish a fresh market position for your brand. The result is an irresistible message that makes your prospect want to know more. This stage is mostly about FORMULATING your messaging framework and the output is a document that will become your blueprint for all internal and external communication.
I will help you to create content that is relevant to the people you want to interact with, the selected communication channels and the desired outcome. This stage is mostly about CREATION (and is often ongoing) and the outcome is typically a series or range of content pieces that will tell your story with purpose, whether in words, graphics, videos, animations, ‘casts’ or in person.
I will help you create and implement content-led marketing campaigns designed to meet your marketing goals and build a purposeful two-way dialogue with your market. This stage starts with PLANNING then EXECUTION, the outcome is a marketing campaign that will put your content to work in the most effective ways possible, for maximum impact.
I am proud to have supported hundreds of business stakeholders
Here is what a few of them have to say.
I have a deep respect for Kerry’s marketing intuition, strategic outlook and ability to keep many (many) balls in the air and still deliver powerful marketing campaigns with impact!Gellan Watt
She clearly demonstrated the ability to work at a strategic level and to align the marketing goals with the overall company objectives. A valuable input to the success of the organisation.Nigel Pullan
Kerry combines the ability to execute projects well with an upbeat and personable approach. Her contribution to Equinix’s marketing efforts in Europe has been substantial.Russell Poole