Take command of your messaging in a way that captures the unique essence of your strengths relative to your competitors, to make you stand out and engage customers.
Your marketing message should be used in all your external (and internal) communications. It starts with knowing the ‘hot buttons’ of your target market and ends by crafting a message that speaks to these in a compelling and believable way. It should tell your audience how you can solve their problem, why they should trust you and why they should choose to do business with you over and above any other choices they might have.
The result is an irresistible message that makes your prospect want to know more.
Zest Marketing can help you to create an effective marketing message and apply it to your communication channels through persuasive content that is relevant to the market, engages the reader and differentiates you from your competitors. We can help you to define:
Positioning StatementConcise benefit led statement that states how you help what type of customers to achieve
Unique Core DifferentiatorsClearly articulates what makes your business different and compels customers to buy from you rather than your competitors – they can be actual, created or perceived
Value PropositionAn offer(s) that describes the value (quantifiable benefits) that you promise to deliver to a customer’s business
Customer ExperienceHighlights the interaction a customer has with your business over the duration of the relationship, essentially what it is like to do business with you
Market SolutionsDefines the needs of each market segment and sets out your message in a way that speaks to each segment
Product / Service OfferingsDescribes products, services and capabilities in a way that applies to your prospects needs
Once this has been defined, articulated and documented in a marketing messaging exercise, it provides a blueprint for all internal and external communication activity. Zest Marketing can then construct persuasive content that produces instant impact and maximum results. We can create offerings that are hard to resist and news worthy information that is enticing and captures your audience’s attention.
Having the right tone, right words and right timing for the right audience through the right communication channels is what can make or break your marketing efforts. We can create content for anything… including:
- Websites
- Brochures
- Product and Data Sheets
- Annual Reports
- Presentations
- Proposal and Tender Documents
- Corporate Video Scripting
- Customer Case Studies
- Staff or Customer Newsletters
- Thought-leadership and Expert Opinion Pieces
- Press Releases and Articles
- Exhibition Graphics
- Direct and Email Marketing
- On-line / Print / Radio Advertising
- Internal / Employee Communications