Papercast
Highlight:
Branding, Collateral, Website Management, Campaign Management, Sales Enablement, Content Marketing, Blog and Article Writing, Press Releases, Media Relations, Research and Surveys, Social Media, Email Marketing, Event Management.
Overview:
Launched in 2016, Papercast is a revolutionary solar-powered e-paper bus stop display technology. In early 2017, the company restructured with a new management team and a strong marketing orientation.
Solution:
I have supported the business with all aspects of their global marketing management, including strategy and planning, new visual identity and website, through to ongoing digital and content marketing that includes content generation and amplification using social media and email marketing.