Pop, fizz, clink! I’ve had some great news that I just have to share with you.
Last year I worked with ARM (the experts in technology and engineering recruitment) leading a complete refresh of their positioning, website and digital marketing. We set our sights high and one of our many success criteria was to land a few awards.
Well arm.co.uk ticked another box, winning the ‘Best large recruitment agency’ category of the 16th annual Broadbean National Online Recruitment Awards (NORAs). The ARM team raised a glass in glory against tough competition, including Spencer Ogden, Salt, Laurence Simons, Oliver James, Fircroft, Capital and Oscar Recruit.
It was a 12-month project from the first strategy workshop to launch and in all honesty, it was a beast to get over the line, but now we can look back and say it was worth it. Read more about the project here.
Read my blog to pick up a few tips on how you can deliver a website project in a way that hits the bottom line (and perhaps scoops a few awards).
Don’t get me wrong, it’s not all about awards, in fact that’s just a bonus. It goes without saying that the absolute priority is to drive traffic to the website and convert your visitors into business.
Well arm.co.uk did that too, and is still working hard for the business.
In the first 3 months alone the site experienced a 30% month on month increase in visitors, 132% increase in job applications, 65% increase in engagement and our social media campaign hit the roof, with a 5,000% increase in LinkedIn activity and visitors from social media increasing by 1,500%. Happy days!
“ARM has been shortlisted under the ‘Best large recruitment agency’ category and we’re naturally thrilled, as the nod means that we are fulfilling our promise to provide great service.”
What’s a NORA?
The NORAs set out to identify and recognise excellence in online recruitment, from the perspective of the candidate. Given the way that the industry has become heavily internet-reliant, it makes sense that recruiter websites should be assessed so that candidates can discover which ones offer the best user experience.
This award is in recognition of that middle ground between small recruitment agencies, and national PLC organisations. You could say that these firms have the spread of clients and candidates to probably be the most accurate barometer of the UK economy.