Hampshire County Council
Highlight:
Campaign Management, Messaging Framework, Branded Collateral, Promotional Material, Content Generation, Advertising, Influencer Marketing, Digital Marketing, Marketing Communication, Events.
Overview:
The government launched a consultation around the South East Plan which set out a vision for the region to 2026, outlining plans in response to challenges such as housing, economy, transport and environment.
Solution:
In response, the County Council delivered a public information and consultation campaign to raise awareness of its potential impact on residents. I managed all aspects of planning and execution of the campaign over three months, including messaging, copy writing, collateral, events, advertising and direct marketing.
Outcome:
“Kerry joined the team at a time when we were really stretched and had to implement a campaign with regional significance at a moments notice. Kerry quickly got to work planning and implementing all elements of the campaign with minimum support, autonomously working with different departments and external media channels to make things happen. The campaign went smoothly within the time frame set out by the consultation, thanks to Kerry.”