Marketing Strategy, Communication Plan, Content Marketing, Digital Marketing, Website Optimisation.
Small well-established cyber security recruitment firm, laying foundations for growth with a well-considered strategic plan. Marketing has a major role in moving the business forward over the next 3 years and beyond. With an Operations Manager in post, InfoSec People had the resource in place to manage marketing but required experienced marketing direction.
I worked collaboratively with the business to understand the strategic (business) and operational (sales) goals, as well as marketing aspirations. We agreed that digital marketing principles will be applied to position the firm as an expert recruitment brand, build a contract client base and engage a passive candidate pool. I delivered a comprehensive, modular and actionable marketing plan that can be delivered using the resource and expertise within the team.
“I’ve known Kerry for many years and she is a true industry specialist when it comes to tailored recruitment marketing campaigns. Her knowledge of what works and what to avoid is second to none and is based on proven results for current and previous clients. Kerry is knowledgeable, credible and adds continued value to our campaigns and projects. We look forward to continuing to utilise her experience in the future – thanks for all the hard work to date. Highly recommended.”