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Five secrets to building a website that will WOW and WIN!

Five secrets to building a website that will WOW and WIN!

by Kerry Marchbank | Nov 21, 2018 | Branding, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy

Planning a new website… HOLD ON A MOMENT! Think about this… So your family has out-grown your existing home. You have explored the options and decided that you will join 7% of other British families by building your own home from scratch. You have fantasized...
How marketing can fuel business growth

How marketing can fuel business growth

by Kerry Marchbank | Aug 12, 2018 | Business Growth, Differentiation, Marketing Planning, Marketing Strategy, Talent Attraction

It is widely acknowledged that successful companies have a deep appreciation of marketing and never stop. Think of any big brand and they’ll be investing millions (or billions) of pounds on marketing. Visit this website to explore some of the UK’s coolest…

WOOP 4 Summer: Four steps to get your marketing in shape!

WOOP 4 Summer: Four steps to get your marketing in shape!

by Kerry Marchbank | May 24, 2018 | Marketing Planning, Marketing Strategy

I don’t know about you, but my social feeds have long been filled with articles, miracle regimes and supplements that can get you beach ready for the summer (unless it’s just me and I need to take this targeted content seriously ;-). There is a lot to love about…

ARM got Zested – and an award!

ARM got Zested – and an award!

by Kerry Marchbank | Apr 8, 2018 | Content Marketing, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy, Messaging Framework, Talent Attraction

What really makes an award winning website and digital marketing campaign? I was ecstatic to learn that one of my marketing programmes won an award, an incredible feat in one of the most competitive industries on the planet, read the news here. I thought I would take...
Why you shouldn’t just run for it… 5 things you need to get right for your marketing to work!

Why you shouldn’t just run for it… 5 things you need to get right for your marketing to work!

by Kerry Marchbank | Jan 26, 2018 | Marketing Planning, Marketing Strategy

We are all full of surprises and I am most surprised when I surprise myself. When was the last time you surprised yourself? For me it was only a few days ago. Let’s rewind a few months. Like everyone else I entered the New Year with a few goals intended to...
Flipping NORA, we won an award

Flipping NORA, we won an award

by Kerry Marchbank | Nov 16, 2016 | Branding, Digital Marketing, Marketing Communication, Marketing Planning, Marketing Strategy, Messaging Framework

Pop, fizz, clink! I’ve had some great news that I just have to share with you. Last year I worked with ARM (the experts in technology and engineering recruitment) leading a complete refresh of their positioning, website and digital marketing. We set our sights high...
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Recent Posts

  • How to create great messaging that your audience can’t resist
  • Five secrets to building a website that will WOW and WIN!
  • How marketing can fuel business growth
  • Embellish your brand and tell stories that influence
  • WOOP 4 Summer: Four steps to get your marketing in shape!

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