by Kerry Marchbank | Jan 4, 2019 | Differentiation, Marketing Communication, Messaging Framework
“This is exactly why you should buy from us…” We have our pick from zillions of brands these days. Some of them do a superb job of winning customers with copy that tells their audience exactly what they are about and why they should choose them. But I have...
by Kerry Marchbank | Nov 21, 2018 | Branding, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy
Planning a new website… HOLD ON A MOMENT! Think about this… So your family has out-grown your existing home. You have explored the options and decided that you will join 7% of other British families by building your own home from scratch. You have fantasized...
by Kerry Marchbank | Jun 10, 2018 | Branding, Content Marketing
Did you watch the BAFTAs on Sunday evening? We switched on the moment Sir Lenny Henry approached the stage to receive the special award in recognition of his outstanding contribution to television. Well-deserved in my opinion. His acceptance speech was very moving and...
by Kerry Marchbank | Apr 1, 2016 | Content Marketing
This blog is third in a series that explains the key stages of your marketing journey with zest! Create purposeful, valuable, relevant and consistent content that works for you! Content is fundamental to any marketing strategy. Whether you need to enter new markets,...
by Kerry Marchbank | Apr 1, 2016 | Marketing Communication, Marketing Planning
This blog is fourth in a series that explains the key stages of your marketing journey with zest! Get attention with a distinctive conversation starter then engage in a continuous interaction over time. So you’re armed with a marketing strategy with a strong messaging...