by Kerry Marchbank | Nov 21, 2018 | Branding, Differentiation, Digital Marketing, Marketing Planning, Marketing Strategy
Planning a new website… HOLD ON A MOMENT! Think about this… So your family has out-grown your existing home. You have explored the options and decided that you will join 7% of other British families by building your own home from scratch. You have fantasized...
by Kerry Marchbank | May 24, 2018 | Marketing Planning, Marketing Strategy
I don’t know about you, but my social feeds have long been filled with articles, miracle regimes and supplements that can get you beach ready for the summer (unless it’s just me and I need to take this targeted content seriously ;-). There is a lot to love about…
by Kerry Marchbank | May 4, 2017 | Freelancing
A new infographic published by OnStride Financial highlights 5 ways that freelancers are transforming the economy. In my opinion this is well worth a look (I’ve included it below). Having just emerged from a “real job” back to freelancing, I have stumbled upon a...
by Kerry Marchbank | Apr 1, 2016 | Content Marketing
This blog is third in a series that explains the key stages of your marketing journey with zest! Create purposeful, valuable, relevant and consistent content that works for you! Content is fundamental to any marketing strategy. Whether you need to enter new markets,...
by Kerry Marchbank | Apr 1, 2016 | Marketing Communication, Marketing Planning
This blog is fourth in a series that explains the key stages of your marketing journey with zest! Get attention with a distinctive conversation starter then engage in a continuous interaction over time. So you’re armed with a marketing strategy with a strong messaging...